Hey, I’m Austin.
Rooted in design thinking and armed with marketing expertise, I specialize in crafting customer experiences that propel B2B SaaS companies forward in their growth.
Growth Advisor / Marketing Leader / Founder / CRO / CX
WORK
TOKEN OF TRUST
Onboarding
TOKEN OF TRUST
Revenue Growth
CAMBRIA
Digital Marketing
MICHAEL FOODS
Go-to-Market
OTTOBOCK
CX Research
LEMOND
Brand & GTM
ABOUT
👋 Hey there, I’m Austin! With nearly two decades of experience in design thinking and marketing, I generate demand and craft customer experiences that drive B2B SaaS companies forward in their growth. Based in Minnesota's Twin Cities, I'm not just a professional; I'm also a proud dad.
From leading sales and marketing go-to-market as a CRO from $0 ARR to $1M ARR in SaaS to spearheading digital marketing for companies scaling from $200M Revenue to $400M+ Revenue, I bring a track record of success to the table. In addition to founding successful companies like Martin Ashal and Token of Trust, I've lent my expertise to renowned brands like LeMond Fitness, LeMond Bikes, Cambria, Michael Foods, and Sun Country Airlines. As an advisor for startups in the Gener8tor Accelerator program, I've had the honor of judging the Minnesota Cup High Tech Division in 2023 and 2024, witnessing groundbreaking innovations firsthand.
But it's not all about the boardroom for me. I find immense fulfillment in coaching a High School StartUp Club, where we've earned over 20 national awards, with some ventures evolving into fully-fledged companies. When I'm not working, you'll likely find me pursuing hobbies like woodworking, photography, or tinkering with new projects
SPEAKING
I've been privileged to speak at numerous events on Internet Trust and Safety, Cyber Security, Privacy, and SaaS Growth Marketing. My goal is to simplify complex topics and inspire proactive action. I selectively choose events where my expertise adds a unique perspective and contributes to diverse discussions.
SPEAKING EVENTS
2019 / Cyber Security Summit
2018 / Sovos Intelligent Reporting
2018 / MHTA Tech.18
2018 / AFP Treasury Advisory Group
2017 / Prairie Capital Summit
GROWTH ADVISOR
I work with businesses in varying capacities ranging from an advisor to acting as a fractional marketing executive. If you’re a B2B SaaS company that is above $500k ARR and needs help with GTM strategy, product marketing, scaling your customer acquisition model, or building your growth organization we might be a good match. Working with me, you won’t just get a deck with a set of recommendations — I’ll learn your business and I’ll show you how to put it into the next gear.
During our tenure together at Cambria — and the years since then — I’ve admired Austin's fearless and process-driven approach to taking on big, bold challenges.
--Dave M.
He is methodical and process orientated, a strong leader and has a deep knowledge of digital analytics and CRM.
--MacKenzie W.
His reliable insight and planning has helped successfully launch new products, propel brand performance and optimize business processes. Austin’s expertise, especially in the area of digital branding, is unmatched.
--Greg L.
I'm grateful for Austin's mentorship and guidance throughout my career. He knows how to motivate and is always bringing out the best qualities in his team.
--Chris H.