29th Apr 2011
Appropriate Use of Content Carousels
1. What is a Carousel?
A Carousel is a type of website module that rotates content in a similar manner as a slide show either by user command or timed transitions. These modules have many uses when displaying web content and vary in complexity. Some frequent applications of carousels are featuring blog posts, displaying product/service specifications and benefits or displaying portfolio images. Choosing to add a carousel to a website can create more interactive experiences while reducing vertical scrolling and extra mouse gestures. Designers and online marketers should be conscious of how and when to use carousels for delivering web content to achieve best results.
Other names for a carousel: Content Rotator, Content Slider, Media Block, Image Slideshow, Slideshow, Slider
2. Navigation Elements of a Carousel
The simplest types of carousels are automated, meaning that content rotates in a timed sequence without the user’s interaction. Other interface features such as toggle elements, labels and thumbnails can be added to the automated sequence to achieve more manual controls. If these manual user controls are added, timed transitions can be eliminated and still maintain a carousel’s purpose of displaying multiple pieces of content in a confined space. Combinations of of labels, two toggle elements and using thumbnails or icons are all considerations when making a more usable carousel but should be applied in moderation to avoid complicated navigating for users.

A. Labels
B. Toggle Elements
C. Tab-Style Navigation
D. Thumbnails & Icons
Read more of this article on Content Carousels by clicking here.