Hey, I’m Austin.
Rooted in design thinking and armed with go-to-market expertise, I specialize in crafting scalable digital products that propel companies forward in their growth.
Digital Product Leader / Growth Advisor / CX / Founder
WORK
TOKEN OF TRUST
Onboarding
TOKEN OF TRUST
Revenue Growth
CAMBRIA
Digital Marketing
MICHAEL FOODS
Go-to-Market
OTTOBOCK
CX Research
LEMOND
Brand & GTM
ABOUT
Hi there, I'm Austin. For the past 18 years, I've been leading digital products and marketing initiatives that drive growth.
I have a proven track record, from launching a SaaS product that reached $1M in annual recurring revenue to scaling digital marketing efforts for companies growing from $200M to over $400M in revenue. Alongside founding successful ventures like Martin Ashal and Token of Trust , I've contributed my expertise to well-known brands such as LeMond Fitness, LeMond Bikes, Cambria, Michael Foods, and Sun Country Airlines.
Beyond my professional pursuits, I'm actively involved in nurturing the entrepreneurial community. I advise startups in the Gener8tor Accelerator program and judge the Minnesota Cup High Tech Division. Additionally, I volunteer as a coach for a High School entrepreneurship club, which has garnered over 20 national awards and seen several student-led ventures become fully operational companies
When I'm not working, you'll likely find me exploring new projects in woodworking or photography – two hobbies I'm passionate about. I thrive on continuous learning and personal growth, both within my professional sphere and beyond.
Feel free to reach out if you'd like to collaborate or discuss potential opportunities. I'm always eager to connect with like-minded individuals and tackle exciting challenges together.
SPEAKING
I speak on topics related to internet trust and safety, cybersecurity, privacy, entrepreneurship, and SaaS growth marketing. With 10 years spent building a top-ranked SaaS identity platform, I bring credible expertise to topics around trust, safety, and cybersecurity. Having also founded multiple companies and brought several digital products to market, I provide first-hand insights into the entrepreneurial journey - from ideation to scaling solutions and crafting impactful customer experiences. Contact me to book a speaking engagement.
PAST SPEAKING EVENTS
2019 / Cyber Security Summit
2018 / Sovos Intelligent Reporting
2018 / MHTA Tech.18
2018 / AFP Treasury Advisory Group
2017 / Prairie Capital Summit
PRODUCT & GROWTH ADVISOR
WORK WITH ME
I partner with companies, specializing in digital products and with annual recurring revenue exceeding $1M. If you're looking to enhance your go-to-market strategy, product management, marketing, or customer acquisition efforts, let’s connect.
My holistic approach focuses on actionable strategies that drive user satisfaction and business growth. This starts with putting the customer first. I begin by understanding pain points and jobs-to-be-done so roadmaps are zeroed in on high-impact solutions. Once fit (PMF) is established, I accelerate growth with strategies based on how customers want to buy — not how the company wants to sell. I’m well-versed in mapping and executing journeys using both product-led growth (PLG) and sales-led growth (SLG) principles. I'm a hands-on maker who lives for creating products customers love. That laser-focus on user needs has fueled my ability to drive growth. I incorporate agile methodologies to maintain flexibility and responsiveness, allowing us to quickly adapt to market changes and customer feedback.
Interested in working with me? Let’s connect.
TESTIMONIALS
During our tenure together at Cambria — and the years since then — I’ve admired Austin's fearless and process-driven approach to taking on big, bold challenges.
Dave M.
managed Austin directly
He is methodical and process orientated, a strong leader and has a deep knowledge of digital analytics and CRM.
MacKenzie W.
was Senior to Austin
His reliable insight and planning has helped successfully launch new products, propel brand performance and optimize business processes. Austin’s expertise, especially in the area of digital branding, is unmatched.
Greg L.
managed Austin directly
CONNECT
I'm grateful for Austin's mentorship and guidance throughout my career. He knows how to motivate and is always bringing out the best qualities in his team.
Chris H.
reported directly to Austin